An idea is one of the most difficult things to cultivate. Every day billions of infantile ideas, tiny little "idealets" are crushed under the wheels of conformity, beaten into submission with the whip of compliance. But in 1988 a young designer with big dreams got the idea in his head that he wanted to be his own boss. Tired of slogging away for the man with his letrasets and airbrush he ventured out on his own and began cultivating his fledgeling idea. Today, that idea has grown into a full-service, through-the-line agency; a fully integrated ideas company.

A typically South African cosmopolitan bunch of riffraff now power the ideas machine, with our fearless leaders at the helm steering us towards a creative utopia where ideas flow like the Storms River in the rainy season.

Our passion is conceptualising, designing and implementing well thought out, concept-driven advertising, branding and communications strategies. We get emotional about pretty things and even more emotional about things that should've been pretty but aren't.

So, if you're looking for something pretty and something that's also pretty awesome, you've come to the right place. Whatever you're looking for, we do it all because we're awesome like that.