Because we're awesome like that!
An idea is one of the most difficult things to cultivate. Every day billions of infantile ideas, tiny little "idealets" are crushed under the wheels of conformity, beaten into submission with the whip of compliance. But in 1988 a young designer with big dreams got the idea in his head that he wanted to be his own boss. Tired of slogging away for the man with his letrasets and airbrush he ventured out on his own and began cultivating his fledgeling idea. Today, that idea has grown into a full-service, through-the-line agency; a fully integrated ideas company.

A typically South African cosmopolitan bunch of riffraff now power the ideas machine, with our fearless leaders at the helm steering us towards a creative utopia where ideas flow like the Storms River in the rainy season.
Our passion is conceptualising, designing and implementing well thought out, concept-driven advertising, branding and communications strategies. We get emotional about pretty things and even more emotional about things that should've been pretty but aren't.

So, if you're looking for something pretty and something that's also pretty awesome, you've come to the right place. Whatever you're looking for, we do it all because we're awesome like that.
OUR SERVICES

Creative:

  • Brand & Corporate Identity Development
  • Graphic design and advertising
  • Locality marketing and advertising services
  • Illustration
  • Copywriting & scriptwriting
  • Photographic art direction

Online, Digital & Interactive Marketing:

  • Web design, maintenance & management
  • Social media marketing & management
  • Mobile web design, maintenance & management
  • Online reputation management
  • Search engine optimisation
  • Google map optimisation
  • Email marketing
  • Mobile marketing

Media Buying:

  • Print
  • Outdoor
  • Online

Production:

  • Printing (digital & litho)
  • Digital & large format branding
  • Promotional products & branded giveaway items

CONTACT US
info@mcewan.co.za / +27 11 450 3994
Bedfordview Office Park
Building No.9, 3 Riley Rd.
Bedfordview
Johannesburg


SOCIAL BEAN

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Social Bean
Social Bean
Social Bean
Social Bean
Social Bean
Social Bean
Social Bean
Social Bean
Social Networking for Social Responsibility
We recently launched a social media project with a social responsibility twist; the nino's restaurant group's social media presence, Social Bean, was designed with the sole purpose of giving back to community upliftment projects and underprivileged communities in Africa and South Africa. How it works is simple; 30c from every cup of nino's coffee sold is placed in Trust to be given back to community initiatives.

The design process began with a redesign of the nino's coffee cups. Drawing on the vibrant colours synonymous with equatorial Africa, the unique illustrated design tells the story of Social Bean; from the hands that work the lands and the hands that roast the beans, to the hands that brew your favourite blend and to the hands Social Bean will be giving back to.

Our dedicated social media department worked tirelessly to ensure a dynamic experience is offered to fans; we look to promote not only initial fan engagement, but on-going interaction with the page. Supported by in-store elements such as the completely redesigned menus, info brochures, table talkers, cup tags, waiter t-shirts and, of course, the cups, the Facebook page serves as the primary content carrier. In addition to the in-store and social media elements, we redesigned the nino's website to follow the unique look and feel and to carry the message of Social Bean.

Social Media Mcewan


unique illustrated design
The first Story we are showcasing is that of Bente Luther-Medoch, a German-born subsistence coffee farmer in Tanzania who has revolutionised the techniques used in the area. Bente's story is updated every few weeks to ensure content is relevant, up-to-date and engaging to fans. For ten months to a year Social Bean will follow the story of Bente and her neighbours, sharing with the public the coffee process as experienced by smallholding coffee farmers in central Africa.

Bente's story is expected to culminate with a Facebook competition in which fans can win a trip to Tanzania to meet Bente and experience what life is like for a subsistence coffee farmer in sub-Saharan Africa.

A social media project with a social responsibility twist