The "you" that you leave behind.
We live in a time of ever expanding and changing technologies, we live our lives through machines; email has replaced post, social networking sites are replacing face-to-face relationships and online advertising is fast overtaking traditional media spaces.
Despite this, there is something about holding a well-designed, aesthetically pleasing corporate brochure in your hands. It holds the heart, soul and essence of a company in its pages, pictures and colours and give substance to an, otherwise, abstract concept.
The most important aspect of designing a corporate brochure is firstly to intrinsically understand the client and secondly to understand their audience. Knowing and understanding the companies values determines the tone of the design.
Although it is important to keep the corporate identity in mind, corporate brochures are an opportunity to have fun with the brand; not only an opportunity to showcase not only the client's offering but also to let the brand's personality shine through.
let the brands personality shine